AVIATION IS IN ITS DNA
An AVIATOR isn’t just made. It’s born from the passion of innovative design, heroic inspiration, and craftsmanship of more than 200 years of expertise in watchmaking. When designing each unique model, we’ve looked to the heroes of the past, the dreamers of today, and the innovators of tomorrow to make aviation inherent in both function and design. Built to withstand the rigors of pilots, and with a style you can call your own, so you can pursue what’s next.
AVIATION
How do you achieve your dreams if you don’t shoot for the stars? To reach the impossible, the pioneers of aviation set their sights for the skies. From the Wright Brothers’ first flight to Howard Hughes’ many failures, their dreams fueled their unyielding drive and undying passion. Going above and beyond, aviation history was made along the stratosphere and even the moon. AVIATOR is designed to remind you to keep you moving up so you can land right where you need to be
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CRAFTMANSHIP
Watchmaking has withstood the test of time in the Swiss Jura Valley, the heart of horology and birthplace to the world’s finest timepieces. AVIATOR was built on this rich history and continues to evolve its own watchmaking traditions to produce a robust collection of fine watches. By inheriting more than 200 years of expertise, the world’s elite watchmaking masters engineer and design each watch with superb materials and unprecedented craftsmanship. A timeless heritage isn’t just prestige in the moment, it’s one you’ll be proud to leave as your legacy in the future.
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DESIGN
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To create products and experiences for the aviation world and inspire everyone who pursue their life passions. As if you follow your dream, you are an aviator.